SSAI & DAI ad-replacement for Live Streaming TV Channels
FAST Channel SSAI Monetization & Ad Server Integraion made easy
FAST Channel Monetization using ad replacement involves inserting a traded advert within a linear channel or AVOD asset, which is then replaced uniquely per viewer by an ad pod consisting of many yielding different length adverts. The advert's length and the viewer's presumed value provide a revenue usually reported as CPM.
Broadcast CDN traditionally trades at a value of $35/cpm minute of advertising for general channels which rises to $70/cpm minute for premium content and high audience channels.
FAST Channel Business Models
Many companies are trying to calculate how their existing broadcast business will have to change to embrace FAST business models and OTT streaming services. Broadcast CDN knows that change is difficult so monetization with Broadcast CDN follows a traditional broadcast business model and we are more than happy to walk you through it.
We fill 100% of all AD-Pod ad breaks to provide a consistent audience experience for viewing retention whilst maximizing the revenue earned per hour of television.
It is all about engaging audiences and advertisers in FAST & OTT broadcasting
The FAST business model revolves around audiences and advertisers, the technology just allows you to do that engagement efficently.
SSAI Monetization allows broadcasters to make money in FAST. Channels need "eyeballs", viewers who watch for a specific amount of time mixed with premium advertisers that want to be put in front of these eyeballs and are willing to pay a premium to be in front of the "Right Eyeballs"; we call this addressable targeting.
Audience Viewing Hours x Premium Advertisers = REVENUE
1 million viewing hours x Premium Ads = $5-6m/annum
Monetization with Statistics is Science
FAST Channel Monetization is all about people & data
Successful FAST Channel and OTT Monetization can react to the statistics to react to the data to grow audience viewing hours and attract and trade higher advertising revenues. Broadcast CDN provides all the tools to integrate your loyal audiences to maximize revenues.
FAST Monetization Integration includes:
Social Media Integration
Email & Data Integration
"We deliver channels in days rather than weeks with a true consistent TV channel format that our viewers enjoy which is reflected in the audience and revenue figures."
Head of Operations - View TV
"Frontliners TV has gone from strength to strength with more than a 400% increase in audiences and revenues giving my project the future that it deserves."
CEO - Frontliners TV
Broadcast FAST Channels Globally via Kapang
SSAI Monetization from Broadcast CDN transformed TV channels can feature on Kapang within 72 hours to 100,000's of people, monetizing within a few days while waiting for platform on-boarding with other suppliers